Promotion blog post #2

Kaye is an avid listener, clear-eyed counselor, social media maven, and tenacious advocate who puts in the time and effort that a publisher’s staff can rarely offer. She worked with me to brainstorm strategies for a successful book launch and book tour. I am grateful for her ability to think outside the box and suggest promotional opportunities that I would never have dreamed of.

Through my launching of not one, but two books within eighteen months, Kaye helped me ford the necessary publicity streams and challenges of the publishing world with panache. Thoughtfully and respectfully, she led me through the hurdles of over twenty-five separate and diverse event speaking events, provided local publicity for bookstore readings at home and across the nation, helped me design banners for advertising here and abroad, promoted my food and cooking school events, and worked with m…

Kaye did a terrific job setting up my author tour. She is very well-connected with the travel writing and bookselling worlds, knew exactly which stores should be on my schedule, and got me into them all. Kaye took care of all my book tour details so that all I had to focus on was showing up.

Kaye’s impressive efforts moved my self-published novel from obscurity into the marketplace. She did a far-ranging and meticulous job in planning author appearances, working with Northern California bookstore event managers to schedule informal meet-and-greet book signings, and book readings and secured advance newspaper and online publicity. Additionally, she provided counsel on tactics and strategies for ongoing website and social media promotion as well awards submissions.

Kaye’s PR strategy is based on years of experience. She managed the launch, made invaluable suggestions about the book and website production, and guided me toward the best spotlight for my book. A real pro!

I love Kaye’s combination of creative, outside-the-box thinking and attention to basics. She’s smart, and knows how to get the word out.

Kaye helped me through my first self-publishing venture with patience, fortitude and humor. She instructed me in the required phases, kept me to a schedule, returned all calls in a timely fashion, and arranged a reading tour for me involving bookstores in New York, Minnesota, and LA, as well as a wonderful SF Bay Area book launch. She also guided me through the review process. Her help was invaluable.

Kaye helped refine my promotion message for traditional and new media channels. Wise, resourceful and fun, I recommend her for an ongoing publicity.

What I loved best was Kaye’s clarity. We discussed my goals and budget, and then she put together a list of the publicity she would do within my budget. She delivered on everything and often went beyond, helping me with all aspects of my launch and my multi-state book tour. She was an invaluable partner throughout the entire process.

Kaye McKinzie helped me through my first self-publishing venture with patience, fortitude and humor. She instructed me in the required phases, kept me to a schedule, returned all calls in a timely fashion, and arranged a reading tour for me involving bookstores in New York, Minnesota, and LA, as well as a wonderful book launch. She also guided me through the review process. Her help was invaluable.

Kaye introduced me to publicity opportunities beyond the obvious. One of the most gratifying was opening doors to a large expat community. This created connections with readers worldwide.