Platform Building

Platform Development jumpstarts your marketing and publicity with a 12-month plan.

We help you sanely plan and create your platform. Learn what it is and what it does, decide which tools to use, how to get help to build it, what to write, when to write it, and where to post it. One plank at a time, build your online fan following and create a marketable online presence before you send out that book proposal!

Get ready for publication by having a public brand that reflects your book themes and author voice, and has the weight of interviews, articles, video and press references, as well as related awards and academic credentials.

Key Elements:

  • Brand Strategy: Defining your author brand to reflect your subject and book themes, and a consistent voice in public communication.
  • Social Media: Develops a cohesive approach and best tools to use, including Twitter, Facebook, Tumblr, Red Room, LinkedIn, Goodreads, Reddit, Bloglovin, etc.
  • Content development: Media kits, web design and author page content, author blogs, guest blogs, contributed articles, and more, we can either create original content or help edit your work.