Platform Building

Platform Development jumpstarts your marketing and publicity with a 12-month plan.

We help you sanely plan and create your platform. Learn what it is and what it does, decide which tools to use, how to get help to build it, what to write, when to write it, and where to post it. One plank at a time, build your online fan following and create a marketable online presence before you send out that book proposal!

Get ready for publication by having a public brand that reflects your book themes and author voice, and has the weight of interviews, articles, video and press references, as well as related awards and academic credentials.

Key Elements:

Brand Strategy: Defining your author brand to reflect your subject and book themes, and a consistent voice in public communication.
Social Media: Develops a cohesive approach and best tools to use, including Twitter, Facebook, Tumblr, Red Room, LinkedIn, Goodreads, Reddit, Bloglovin, etc.
Content development: Media kits, web design and author page content, author blogs, guest blogs, contributed articles, and more, we can either create original content or help edit your work.

Recent & Current Titles
Your Crocodile Has Arrived

Red Fire

The Price of Blood

My Big C

20 Women Changemakers

LUCK OF THE IRISH

UNCONQUERED WARRIOR

ODESSA, ODESSA

SHELTER OF LEAVES

Conjuring Casanova

Gap Year Girl

One Shoe

In Place of Me

From Sun to Sun

Recipes For Redemption

The Price of Blood

Sisterhood In Sports

Kiss The Sky

Night of Pan

Frankies Journey

Give War and Peace a Chance

Lost Kidnapped Eaten Alive!

The Coconut Latitudes

Blood Line

One Woman 51 Men

Whale Song

Blue Eyed Girl

A Cup of Redemption

Goodbye Year

Tight Grip

Drone Baloney

Love You Bye

Shooting Genji

Seeing Red
Testimonials

Kaye’s impressive efforts moved my self-published novel from obscurity into the marketplace. She did a far-ranging and meticulous job in planning author appearances, working with Northern California bookstore event managers to schedule informal meet-and-greet book signings, and book readings and secured advance newspaper and online publicity. Additionally, she provided counsel on tactics and strategies for ongoing website and social media promotion as well awards submissions.

John Hewitt, Author of One Shoe and Drone Baloney

Kaye helped refine my promotion message for traditional and new media channels. Wise, resourceful and fun, I recommend her for an ongoing publicity.

Lone Mørch, Author of Seeing Red

Kaye’s PR strategy is based on years of experience. She managed the launch, made invaluable suggestions about the book and website production, and guided me toward the best spotlight for my book. A real pro!

William Goodson, Author of The Blue Eyed Girl

Kaye introduced me to publicity opportunities beyond the obvious. One of the most gratifying was opening doors to a large expat community. This created connections with readers worldwide.

Rita M. Gardner, Author of The Coconut Latitudes

I love Kaye’s combination of creative, outside-the-box thinking and attention to basics. She’s smart, and knows how to get the word out.

Laurie McAndish King, Author of travel anthology, Lost, Kidnapped, Eaten Alive

Kaye’s introduction to the PR process is easy to understand. The Left Coast Writers who have worked with her have been happy with the results! That satisfaction matters to me.

Linda Watanabe McFerrin, Founder, Left Coast Writers®, author of Dead Love

What I loved best was Kaye’s clarity. We discussed my goals and budget, and then she put together a list of the publicity she would do within my budget. She delivered on everything and often went beyond, helping me with all aspects of my launch and my multi-state book tour. She was an invaluable partner throughout the entire process.

Craig McLaughlin, Author of Passing On Curves

Kaye McKinzie helped me through my first self-publishing venture with patience, fortitude and humor. She instructed me in the required phases, kept me to a schedule, returned all calls in a timely fashion, and arranged a reading tour for me involving bookstores in New York, Minnesota, and LA, as well as a wonderful book launch. She also guided me through the review process. Her help was invaluable.

Doreen Stock, Poet, In Place of Me, new and selected poems

More than a savvy PR professional, Kaye generously listens and intuits the best approach for the book subject and the author’s personality.

Toni Piccinini, Author of The Goodbye Year

Kaye helped me through my first self-publishing venture with patience, fortitude and humor. She instructed me in the required phases, kept me to a schedule, returned all calls in a timely fashion, and arranged a reading tour for me involving bookstores in New York, Minnesota, and LA, as well as a wonderful SF Bay Area book launch. She also guided me through the review process. Her help was invaluable.

Doreen Stock, Poet and Essayist, In Place of Me, Poems Selected and With an Introduction by Jack Hirschman

Quatrain PR can help you navigate the world of social media and 21st century publishing. A true pro and innovator, Kaye is a great advocate for today’s indie writers.

Richard Voorhees, Author of Shooting Genji

Kaye is an avid listener, clear-eyed counselor, social media maven, and tenacious advocate who puts in the time and effort that a publisher’s staff can rarely offer. She worked with me to brainstorm strategies for a successful book launch and book tour. I am grateful for her ability to think outside the box and suggest promotional opportunities that I would never have dreamed of.

Patricia Bracewell, Author of The Price of Blood

Through my launching of not one, but two books within eighteen months, Kaye helped me ford the necessary publicity streams and challenges of the publishing world with panache. Thoughtfully and respectfully, she led me through the hurdles of over twenty-five separate and diverse event speaking events, provided local publicity for bookstore readings at home and across the nation, helped me design banners for advertising here and abroad, promoted my food and cooking school events, and worked with m…

Carole Bumpus, Author of A Cup of Redemption, and a companion cookbook, Recipes for Redemption

Kaye did a terrific job setting up my author tour. She is very well-connected with the travel writing and bookselling worlds, knew exactly which stores should be on my schedule, and got me into them all. Kaye took care of all my book tour details so that all I had to focus on was showing up.

Marianne C. Bohr, Author of Gap Year Girl: A Baby Boomer Adventure Across 21 Countries

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Platform Building

Recent & Current Titles

Testimonials