Customized campaigns are based on a strategy to successfully launch your book. We determine the media strategy to reach the right audience in your market, according to genre and theme. We then use custom media targets for campaigns in traditional news media, social media, and marketing promotions to influence readers and book buyers. Unique, creative and timely pitches are developed for each target, reflecting the book’s themes and message and your author voice and brand.
- Campaign Type includes book reviews, author interviews, feature articles, blog Q&A and guest blogs.
- Traditional Media includes long-lead print magazines, and related online outlets. Short-lead print magazines, top tier newspapers, broadcast radio/TV and related online outlets.
- Social Media campaigns create a cohesive communication via Red Room, Twitter, Facebook, Tumblr, Pinterest, LinkedIn, Goodreads, Reddit, Bloglovin, etc., and through Internet radio interviews with leading book bloggers and reviewers.
- Marketing Promotions include strategy and management for book giveaways, contests and exclusive author interviews via Webinar, Twitter Event, and other online media, and are designed to generate reader interest, online reviews and book purchases.